Web Entrepreneurs Can Learn From Big Business Mistakes posted on October 06, 2009 09:12:47 am The Wall Street Journal reported today that Chili’s restaurant chain brought back their “I Want My Baby Back Ribs” jingle with a new media campaign. In Canada, the makers of the Coffee Crisp candy bar recently started to rerun an almost twenty year old commercial featuring two very amusing card playing senior citizens with the [...]
The Effects of Social Reporting Over Traditional Media posted on October 06, 2009 08:23:16 am The Iranian election in June this year has been used as a key source of analysis for the comparison between social and traditional media in providing up-to-the-minute reporting on world events.
The controversial presidential election held in Iran on June 12 this year saw incumbent Mahmoud Ahmadinejad win a landslide victory, but the result [...]
How to Protect Your Search Engine Rankings posted on October 06, 2009 08:16:23 am If you have a web site that you have been maintaining and updating on a consistent basis for several years, chances are, you have acquired some decent traffic from the search engines. The thing that most webmasters don’t consider is that once they have that search engine traffic, it doesn’t mean it will stay [...]
Over Analysis Will Kill your Business posted on October 06, 2009 08:14:49 am Have you ever come across the saying “analysis – paralysis?” This is a superb phrase that ideally describes the processes and difficulties faced by a large number of entrepreneurs in this day and age. Just about anyone can easily end up spending most of their time thinking to themselves “what if”, and going over – [...]
5 Key Steps To Increase Web Sales posted on October 06, 2009 08:11:21 am No matter how experienced you are there are some key ways to easily, quickly and effectively increase sales that you may be overlooking. In the current climate you can’t afford to miss a trick so check you are fully utilising each of these important steps.
Step 1 – Set Up A Shopping Cart
You can have [...]
How to Make a Transparent â€śWalk-onâ€ť Video, Part 2 posted on October 05, 2009 08:59:28 am Website marketing is extremely competitive. If you use videos on your website, you will do much better against the competition. The slickest type of video to use now is the transparent video.
People like to watch short, to-the-point videos. Statistics prove that using video on your site helps greatly.
A transparent video lives in a [...]
How to Effectively Use Twitter for Book Marketing posted on October 05, 2009 08:20:58 am The three main keys to an effective Twitter strategy are transparency, engaging conversation, and sharing information. If you do all these three, you will be in a great position for people to know, like, and trust you. And people buy from people they trust.
Before you start using Twitter for promoting your book, you [...]
Identifying a Marketing Message that Works posted on October 04, 2009 12:01:56 pm In your consulting business, chances are you have spent a lot of time thinking about the specific services you can offer to clients. You’ve probably spent a great deal of time and effort working on processes, so that when clients come to you you’re able to offer them real solutions.
Unfortunately, many solo professionals don’t [...]
How-To Videos Convert Viewers Into Buyers posted on October 02, 2009 10:37:05 am One of the fastest growing areas of website marketing is the ‘how-to’ video business sector. With the epidemic of layoffs, plant closings, and cost cutting, the growth of how-to-material covering everything from how to start a business, to how to improve a business, to how to survive bankruptcy, is assured. No matter what the subject [...]
Tips on Delivering Email posted on October 02, 2009 09:14:49 am Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Confirming that the people who ask for your information have actually requested to be [...]